|"Product Specialist" Candace Foote reppin' the Graffiti|
I see the NOS team at almost every event that I attend, handing out free, full-sized cans of NOS Energy Drink to anyone who so much as glances their way. If you're at a sunny, outdoor event and an attractive "product specialist" offers you an ice cold can of NOS, chances are pretty high that you're going to take one and drink it right away. BOOM! Mission accomplished. You've tasted NOS and the next time you're wandering into a gas station convenience store, you'll recognize the blue and orange label and probably pick up a can due to familiarity.
My current goal as an artist is to let people know that I exist. I'm working on "getting myself out there". What does that mean? I'm not sure, but at a minimum, I show up. I show up to support other artists, I show up to meet new people and I show up for the sake of showing up. That's exactly what NOS Energy Drink does: they show up to everything. As a result, the community feels a certain level of comfort with them and inevitably will build a bond with the brand.
We should all strive to be as prolific as possible. Use the multitude of free tools available to you like Youtube, Facebook, Twitter, etc. to share your work with the world. It also doesn't hurt to get out and personally make a connection with someone as those are the strongest and longest lasting impressions.
Pop open a cold can of NOS and fuel yourself to victory with some new age grassroots marketing. Go viral!
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